Peoples Capital Group helps accredited and institutional investors access multifamily real-estate opportunities in New Jersey. I revamped their entire website (the structure, the design system, every page for desktop and phone) and built it too. It is live at peoplescapitalgroup.com.
At a glance
Investors act on trust, not on a sales page. The site had to show a decade of results, the founders behind every deal and a clear way to check eligibility, on every page and every phone, without feeling pushy.
Revamp the whole website for a firm that helps accredited and institutional investors access multifamily real-estate opportunities, so the right investor can see the track record, trust the founders and book a call.
A live, fast, static site: Astro with React only where it moves, Tailwind for the system, and a Cloudflare Worker that delivers every lead to Brevo. One design system runs through every page.
Peoples Capital Group
Designed.
Built. Live.
Peoples Capital Group · Website · 2026
Trust first, then the call.
A real-estate investment firm’s whole website, revamped: show the track record, put the founders up front, and make checking eligibility the obvious next step.
Every page hangs off the home page in four groups, and every page keeps one rhythm.
1.1Sitemap · four groups under home
1.2Page rhythm · the same on every page
Built outward from one page, then written down so the whole site reads as one brand.
2.1Palette
Build and preserve your wealth
Inter 500 · 40–88px · −2.5%The people behind every deal.
Inter 500 · 28–48px · italic green accentTrack record built on disciplined underwriting.
Inter 400 · 15–18px · 1.7 line height2.2Type · Inter, one family
Every deal underwritten in the open.
2.3Components · pill, buttons, card
Every page designed for desktop and phone. These are the live pages, as they ship.
Designed and developed by the same hands, so nothing was lost between the two.
Static pages with React only where something moves, so the site loads fast and stays simple to host.
Every form posts to a Cloudflare Worker that validates and delivers to Brevo. It replaced a path that answered “success” while contacts joined no list.
Every public page tested on Chromium and WebKit, phone and tablet; fixes included a chat widget that broke only on iOS Safari.
4.1Build · static, checked, delivered
Running in production for Peoples Capital Group.
Revamped the entire website: structure, design system, every page for desktop and phone, and the build itself, engineered with AI agents in a tested loop rather than vibe-coded, with design judgement on every screen.
Leads now arrive. Forms that once reported success while saving nothing go through one checked pipeline, and the site behaves the same on every phone.
A multi-step Check Eligibility questionnaire that qualifies an investor before they book a call with the founders.